Montanans Invited To Vote On The New Welcome To Montana Highway Sign Design

Commerce opens online voting portal for Montanans to choose the new highway signs that appear on entries to the state. Voting closes Dec. 31, 2025

HELENA, Mont. – In May 2025, Gov. Greg Gianforte and the Montana Department of Commerce unveiled Montana’s new brand at the World Famous Miles City Bucking Horse Sale. Inspired by the new Montana brand’s primary purpose to represent the people, places and stories of the residents who call the state home, Commerce invites Montanans to be the decision makers in what the new highway signs will look like at each of the entry points to the state.

“There’s no better feeling than crossing state lines back home to Montana,” Gov. Gianforte said. “Our highway signs give our families, friends and visitors the warm welcome they deserve. I am excited to see what Montanans choose.”

Commerce’s website for voting on the sign designs, visitmt.com/welcome-sign is live now and voting is open until Dec. 31, 2025. Three design options, inspired by Montana’s new brand, are available. Each includes unique aspects of the new brand and elements of the state.

Current highway welcome signs were installed in 2014. With the help of the Montana Department of Transportation, it is expected that the new welcome signs will be installed across the state’s entry points in late spring as weather and access to sign locations permits.

Visitmt.com, provided by the Montana Department of Commerce, allows residents and visitors alike to discover more about Montana. Go to visitmt.com to plan your next big weekend no matter the time of year! Be sure to share your experiences on social media using #montanamoment and tag us @visitmt. Learn more about Montana’s brand at visitmt.com/montana-brand.

Montanans interested in submitting a vote for the new highway sign can click here.